What happens if you write a book and don't do anything about promoting it?
Well....here's an analogy.
You spend 9 hours getting ready for the prom. You do your hair. You put on make-up. You pick out an apricot-colored Gunne Sax dress with ruffles. You spritz on perfume.
And then you sit in your living room and never leave the house.
Don't you want to get to the prom? Dirty dance with Robby "Boom-Boom" Football Player? Spike the punch bowl? Make fun of other people's outfits?
Sure you do!
Likewise, if you spend years writing a masterpiece, and then finally get a publisher, it would be a big-ass downer if no one bought your book. Or read it. Or reviewed it. Or liked it, and sent you a nice fan letter. Or recommended it to her friends.
If you are a first time author with a small publisher, unless you get off your butt and start promoting your new book, it's possible that you'll be stuck in your living room for all of eternity. You could have dismal sales. No one will be reading your masterpiece and discovering what a talented and wonderful writer you are.
Plenty of authors focus on their craft, and the difficult path to publication. But there's more to this writing adventure than just creating a story and getting it published. Doesn't matter if you are a big-time author with a New York publisher, or a self-pubber, or an author with a small to medium sized publisher. Every author needs to take some responsibility for promoting her own work. You are ultimately responsible for your own success!
I could go on and on about this topic (and often do...hee hee!) but today I am just going to post a helpful checklist for writers who have a new release coming out. Make a promo plan or strategy for your book. Get a calendar and fill it up with events...supplement your publisher's review requests with your own, schedule interviews, guest blog posts, contests/giveaways and book signings, buy advertising spots, do chats, plan a virtual tour. Don't forget to post announcements on release day.
Here is a handy-dandy checklist to organize these events and stay on top of your responsibilities. Please comment/email with any questions! I'd love to hear from you!
Hope this helps! Please comment with any questions/concerns.