Initially, I attempted to brand myself as the "Santa Claus" writer....my website looks like a Christmas festival, with holiday decorations, gingerbread, and of course half-naked Klaus brothers. It was a good, solid idea for an initial branding concept, something to set me apart from the masses (since no one else is writing about the five sexy sons of Santa Claus as a long-term holiday series).
Somewhere, over the last year and a half, my "persona" (which is an odd bipolar mix of Penny and Penelope) has morphed into something altogether....different. Yes, I am still the "Santa Claus" author. But I have added a few other characteristics to my "brand."
If I was thinking about getting a brand imprinted on my arse, here are some possibilities.....
- Loves Beards
- Weenie Dogs Forever
- Chlorophyll or Bust
- Heart Attack Survivor
- Herbs Are Not Just For Smoking
- Wussy And Proud Of It
- Grammar Police
- Martinis For Everyone
- Promo Princess
- Humble Opinions Are For Pansy-Asses
Any ideas about branding? If it works? Who does it well? Is it even necessary? Maybe 100% pure beef is the only way to go.