I've been thinking about author branding. JR Ward is the cracktastic brotherhood writer. Annette Blair is the quirky paranormal author. Eloisa James is the lush historical writer. Christine Feehan is the one-lifemate-for-cavemanish-Carpathians-lots-of-velvet-sheaths author.
Initially, I attempted to brand myself as the "Santa Claus" writer....my website looks like a Christmas festival, with holiday decorations, gingerbread, and of course half-naked Klaus brothers. It was a good, solid idea for an initial branding concept, something to set me apart from the masses (since no one else is writing about the five sexy sons of Santa Claus as a long-term holiday series).
Somewhere, over the last year and a half, my "persona" (which is an odd bipolar mix of Penny and Penelope) has morphed into something altogether....different. Yes, I am still the "Santa Claus" author. But I have added a few other characteristics to my "brand."
If I was thinking about getting a brand imprinted on my arse, here are some possibilities.....
- Loves Beards
- Weenie Dogs Forever
- Chlorophyll or Bust
- Heart Attack Survivor
- Herbs Are Not Just For Smoking
- Wussy And Proud Of It
- Grammar Police
- Martinis For Everyone
- Promo Princess
- Humble Opinions Are For Pansy-Asses
Any ideas about branding? If it works? Who does it well? Is it even necessary? Maybe 100% pure beef is the only way to go.